About Us


Morgan Koth, FMHC, CPT, Founder, and CEO

I am a husband, a father, a son, a brother, and a  friend.  As a company, we strive to be honest with you, and with the information we share to help you grow and learn. To give you hope and inspire you to be the best version of your self. To be fair and to be grateful for what we have and to always be learners in this field of health & wellness. I believe life is a progression, not an attempt for perfection. I have been on this journey of body and mind improvement for a long time and am still learning as I go.  When I was younger, I thought I knew what health was; ended up, I didn’t have a clue.  So I built an app with the knowledge I have gained thus far to help me, and you gain some insight.  The more we all learn about health and wellness, the better we all can become.   

A little bit of backstory on how OptimumU came about: my dad’s diagnosis of Type 2 diabetes and subsequent death from its complications moved me down a path I am still traveling.   For years, I’d watched my dad endure endless cycles of pills, checkups, poor results, waiting, more medicines, more checkups, and more waiting. I was sad to lose my father, but just as painful was watching him struggle with the condition that seemed, at least in part, preventable. 

My own experience with hypothyroidism, paralleled with my dad’s diabetes, opened my eyes to the reality of the power we have over our health and well-being. We need to listen to our bodies, and let them do their jobs of self-healing and self-correcting through proper nutrition, stress relief, exercise, and gratitude for what we have.  This is by no means saying you should not go seak a medical professional - you should when you need to - what I am saying is that we can help our bodies be more optimal with lifestyle choices.  

OptimumU is founded on the belief that we can all get there; we can all be our best; it is inside of us.   Thank you for your trust in us, and thank you for coming along to help discover your Optimum U.- see you on the Leaderboard.